October 6, 2022

First with the Alderney News

General store ‘with a purpose’ opens on Victoria Street

2 min read

A new shop has opened on Victoria Street that is set to further burnish Alderney’s ‘green island’ credentials.

The site of the former butchers – still called The Butchers – is now a stylish and ethical general store.

The brand new outlet – a sister venture to the Blonde Hedgehog – sells clothing, accessories and soft furnishings made from recycled clothes and plastic, plus oils, vinegars and dry goods loose or from decanters, soaps, detergents and cutlery from natural sustainable sources.

The shop also offers gifts like cups, cards, finework and candles beautifully crafted or packaged by people from marginalised groups.

Locally made products like Andrew Scott’s Fire & Ore jewelry, Martin Burtoft’s Blue Cat coffee beans and Sew Much Fun’s wax wraps are also showcased at the shop.

Deli goods include five varieties of infused oils, four flavoured balsamic vinegars, and 10 types of loose tea.

Blonde Hedgehog general business manager Tracey Farquhar-Beck described the Butchers of Alderney as ‘a general store with a purpose’.

She said:

‘Since we returned to some semblance of normality around Covid 19, we made the commercial decision that as the island is now well served with butchery, and in line with [Blonde Hedgehog owner] Julie-Anne Uggla’s philanthropic activities, that the time was right to change the shop into a business that supports our ethos and altruistic desire to do our bit to help improve human welfare.

 ‘Therefore, The Butchers of Alderney has transformed itself into a General Store with a purpose.

‘The store will strive to source all of its goods from businesses that do more than create fantastic products, they put purpose as the centre of their missions.

‘The current product range includes recycled, ethical clothing, to female run local businesses, beautifully crafted gifts made by skilled artists living with learning and physical difficulties, prisoners on rehabilitation programs to ethically sourced and environmentally focused food brands and tasty treats.’

The mission was also to ensure that the venture enhanced Victoria Street.

She said:

‘We researched thoroughly and considered this a good fit for Alderney as it provides different offering to locals and visitors and helps to keep the high street alive and interesting.’

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